When something starts out as a success in the racing industry, it’s inevitable the automobile industry wants it. This is the story of zMAX Micro-Lubricant. For over eight decades, zMAX customers have reaped the benefits of using zMAX in their engine, fuel system and transmission.
With the launch of an all new household and automotive lubricant to compete with the major players, zMAX reached out to TFI Envision recently to develop the new packaging graphics for their new product, zMAX® Multi-Purpose Lube.
To communicate the features and cross category usages from household and automotive, the creative team at TFI Envision created approachable and easily recognizable icons to show use; shortened the product name to the familiar vernacular “LUBE”; and highlighted 2 key product differentiators “Low Odor” and “Foam Action.” The use of transparent inks printing directly on the reflective silver metal can in zMAX red brand color and a semi-transparent red cap to top the product, ensures the product stands out from the competition on shelf. The product quiets and stops squeaks; lubes, cleans and protects; helps prevent rust and corrosion; has low odor in a no drip foam and is used for everything from Tools, Bicycles, Garden & Lawn Equipment, Fishing Tackle, Hinges and more.
The new zMAX Multi-Purpose Lube packaging provides a dramatically different shelf presence, designed to draw the attention of busy shoppers.
The new design by TFI Envision Inc. was the foundation for the packaging of additional zMAX® performance products including All-Purpose Degreaser, Brake & Parts Cleaner, Silicone Spray and Speed Wax.
For more product information, go to
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https://store.zmax.com/zmax-multi-purpose-lube-p27.aspx
About the Author:
Catherine Smith is senior communications director at TFI Envision Inc. Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.
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