PAC, Packaging Consortium, developed its PAC Global Leadership Awards to celebrate excellence in all formats of packaging, in branding and graphic design, in technical aspects and...
Kiehl’s Teams up with Bright Pink Limited-edition product will raise funds to help prevent and early detect breast and ovarian cancer. Kiehl’s, since 1851, created the...
Martha Seidner Senior manager, global design, Pfizer Consumer Health Global design consultant How is the use of analytics changing? It’s changing in real time. There are...
According to nonprofit The Water Project, as much as 80% of illnesses in developing countries are linked to poor water and sanitation conditions. Additionally, the U.S....
iC3D www.creativeedgesoftware.com iC3D is an all-in-one software for generating 3-D photorealistic packaging mock-ups in real-time. Users have the ability to visualize ideas, which allows brand owners...
When your brand is growing rapidly, it’s easy to assume you are doing everything right. But there may be no better time for a rebranding strategy....
Packaging reveals a lot about a brand. Showcasing your brand through packaging, both primary and secondary, is critical to building the brand image, perceived value and...
Bertolli have launched new Bertolli with butter & olive oil infused with Lemon & Chilli flavor, to excite the avid home-cook and encourage versatile cooking in...
Glenmorangie Bacalta is ready for its close up with its new package design. ButterflyCannon used rich shades of yellow, orange and terracotta to create a vingnette...
An innovative, luxury beauty brand is celebrating its one year anniversary. The brand, Kristals Cosmetics was introduced to the market last winter, launching 40 products across...