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Prestige, Exclusivity Reign Supreme Over Consumer Electronics Launch

Adidas and Kwasi Kessie’s hyper-limited-edition headphone drop honors the fluidity of day-to-day life in NYC.




adidas headphones

IN A RARE hyper-exclusive debut, Adidas’ popular RPT-01 sport headphones are being reimagined by celebrity stylist and adidas Run Club captain, Kwasi Kessie. This first-of-its-kind collaboration for Adidas comprises a total of 50 limited-edition headphones.

Inspired by the persevering energy of New York City this year, the adidas x Kwasi Kessie headphones are customized by hand and are designed to capture the malleable and fashionable nature of New York. The consumer electronics product feature premium blue and black leather snakeskin along the headband, a custom, gold plated “Never On Pause” chain and are packaged in a black runner’s journal that features a secret stash safe inside.

“New Yorkers are never on pause, moving from moment to moment, always creating and always with a soundtrack” states Kwasi Kessie, celebrity stylist and adidas Run Captain. “Through it all, there’s a unique pace and beating heart that ensures New Yorkers can overcome anything. I’m so proud of this collaboration and the spirit these headphones represent.”

The headphones are being distributed as part of a brand loyalty campaign. Consumers can enter to win a pair of headphones using the adidas Running app and running Kwasi Kessie’s favorite route, looping through the streets of SoHo and the downtown waterfront through December 22, and sharing on social media. Winners will be selected at random.

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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