When your brand is growing rapidly, it’s easy to assume you are doing everything right. But there may be no better time for a rebranding strategy....
Packaging reveals a lot about a brand. Showcasing your brand through packaging, both primary and secondary, is critical to building the brand image, perceived value and...
Bertolli have launched new Bertolli with butter & olive oil infused with Lemon & Chilli flavor, to excite the avid home-cook and encourage versatile cooking in...
Glenmorangie Bacalta is ready for its close up with its new package design. ButterflyCannon used rich shades of yellow, orange and terracotta to create a vingnette...
An innovative, luxury beauty brand is celebrating its one year anniversary. The brand, Kristals Cosmetics was introduced to the market last winter, launching 40 products across...
A national beauty brand, MyChelle Dermaceuticals announced three additions to its line of natural skin and sun care: Perfect C Pro Serum, Quick Clean Micellar Water...
Younqiue has launched new beauty products—Touch à la mode Luminizers and Moodstruck Brow Obsession Palettes. The brand’s new products encourage women to create their own light...
Birchbox, a beauty and grooming retailer has teamed up with Draper James, Reese Witherspoon’s Southern-inspired lifestyle brand to create its March box experience in honor of...
A lower cost solution for Canadian dental professionals has hit the market: Fluorimax, the next generation of fluoride varnishes. Oral Science will distribute Flourimax exclusively in...
When developing a marketing plan, marketers can’t just rely on their intuition, they are encouraged to use quantitative information or marketing mix modeling to help make...